Customer Relationship Management (CRM)

Year after year, CGT recognizes a elite few consumer goods companies for unmatched, transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth. Get to know the 2013 winners here.

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.

This follows Walmarts announcement in September to move 35,000 associates from temporary to part time and another 35,000 associates from part time to full time by the end of the year.

Weight Watchers names an new President, North America and Chief Technology Officer, bringing consumer products and IT experience from companies like Heineken USA and IBM.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.