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Customer Relationship Management (CRM)

  • The Digital Advantage

    Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Unilever Project Sunlight Empowers New Leaders

    Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

  • Mondelez Gets Emotional in Latest Campaign

    Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

  • McCormick Appoints SVP Finance - Capital Markets and CFO

    In this role, the executive will have oversight of Investor Relations, Treasury and serve as the CFO of the newly formed North American Leadership Team.

  • Starbucks, Costa Coffee Lead on Social Media

    Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

  • Anheuser-Busch Taps Tech for Consumer Connections

    Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.
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