Customer Relationship Management (CRM)

As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.

Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.

Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

In this role, the executive will have oversight of Investor Relations, Treasury and serve as the CFO of the newly formed North American Leadership Team.

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014.

Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.