Customer Relationship Management (CRM)

It's like LinkedIn for consumer packaged goods, but instead of posting a resume, the companies are posting a product proposal verified by consumer insights data.

This is the new reality in the digital economy, where consumers expect to get what they want, right at the moment they want it--and its put significant pressure on CG companies to transform the role of IT.

Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.

Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways.

Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management.

Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy.

$200 million was awarded in bonus money to more than 900,000 associates across the U.S.

For CPGs, these solutions enable deeper data-driven collaboration, as well as the ability to influence consumer purchases, with the intent to increase brand share.