Customer Relationship Management (CRM)

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season.

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Brian Kuz brings over 30 years of experience building brands and shaping industry giants in the consumer packaged goods categories.

Tom Peddie is a 26-year company veteran.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.

Her brand marketing experience also includes positions with WhiteWave Foods, Constellation Brands, Terlato Wines International, and P&G.

About 12 years ago, McCormick & Company, Inc. embarked on an initiative to develop close, collaborative relationships with a number of its retailers and national food wholesaler customers. This initiative evolved into its customer collaboration platform, which has allowed McCormick to develop formal vendor managed inventory relationships today, among many other unexpected benefits along its supply chain.