Customer Relationship Management (CRM)

Electrolux, which has pioneered home appliances for almost a century, has launched a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table."

Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.

Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience.

CGTs Editor gives you a sneak peek into the trends and topics discussed in this month's issue.

Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.