Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Ahold Delhaize USA's Peapod Digital Labs has launched a new digital media service called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
Quotient Technology announced it has acquired U.K.-based Elevaate, which has an in-market technology platform that drives e-commerce sales through sponsored search and product ads on retailers’ e-commerce properties and elsewhere on the web.
The PXM platform aids in the creation and syndication of product content on Amazon and Walmart, enabling brands to add immersive content across all SKUs.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.
