Customer Data Platform (CDP)

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.

While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

There are countless ways to define leadership, but the CEO of the International Institute for Analytics has put some numbers behind things when it comes to specifically defining successful analytics leadership.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

A dedication to data-fueled decision making has never been more vital. Find out how analytics can help you identify fundamental shifts in the market and set your organization up for ongoing success.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.