The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates.
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.
A partnership with DMX Inc. is expected to enhance the customer experience by providing mobile messaging to GUESS' opt-in users throughout the United States.
