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Customer Experience

  • Snyder's-Lance Revamps Web Sites

    The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.
  • Fifth & Pacific Boosts Omnichannel Experience

    A new multiyear agreement provides full-service fulfillment and customer service solutions for kate spade new york, Kate Spade Saturday, Jack Spade, and Lucky Brand.
  • Top 10 Food Trend Predictions for 2014

    The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.
  • Walmart Names Two "Get on the Shelf" Winners

    As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
  • Newell Rubbermaid Makes a Social Impact

    United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Building Brand Advocacy through Digital Consumer Engagement

    With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.
  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.
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