Customer Experience

Hallmark Go Cards app users can now create and pick up personalized greeting cards from a local Walgreens store the same day.

The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale.