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Customer Experience

  • Walmart Names Two "Get on the Shelf" Winners

    As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Building Brand Advocacy through Digital Consumer Engagement

    With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.
  • Newell Rubbermaid Makes a Social Impact

    United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.
  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.
  • Walmart Further Focuses on its Employees

    This follows Walmarts announcement in September to move 35,000 associates from temporary to part time and another 35,000 associates from part time to full time by the end of the year.
  • Garnier USA Wins Sustainable Beauty Award

    The Award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.
  • Hallmark, Walgreens Launch Digital Innovation

    Hallmark Go Cards app users can now create and pick up personalized greeting cards from a local Walgreens store the same day.
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