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Customer Experience

  • bareMinerals Launches Nationwide "GO BARE" Tour

    In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.

  • U.S. Consumers Love Brands that Love Them

    A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

  • Cascades Tissue Revamps Web Site

    The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.

  • Walmart China to Open 30 New Stores

    Walmart will also spend nearly 500 million RMB in this year to remodel 50 existing stores.

  • Nestle Accelerates Coffee Industry in China

    Aside from training 5,000 farmers, agronomists and coffee business professionals every year, a new institute will provide much-needed infrastructure to support rapidly expanding coffee production in the region.

  • U.S. Consumers Ditch Brand Loyalty for Personalized Service

    In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

  • Pepsi Launches First New Bottle In 16 Years

    The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.

  • Post Grape-Nuts Launches New Campaign

    Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.
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