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Customer Experience

  • Lilly Pulitzer Builds Brand Loyalty

    Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.
  • As Seen On TV to Launch Crowdfunding Platform

    The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.
  • Nestle Acquires Online Content Property

    The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content.
  • Marley Coffee Engages Brand Strategy Group

    David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
  • Walmart and P&G Launch 50 Mobile Stores

    Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters.
  • Yoplait Says Cheers to Spring

    For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
  • New Huggies Pull-Ups Launches Web Site

    With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.
  • Past Versus Present

    More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.
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