Customer Experience

U.S. Consumers Love Brands that Love Them
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
Cascades Tissue Revamps Web Site
The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.

Walmart China to Open 30 New Stores

Walmart will also spend nearly 500 million RMB in this year to remodel 50 existing stores.
Nestle Accelerates Coffee Industry in China

Aside from training 5,000 farmers, agronomists and coffee business professionals every year, a new institute will provide much-needed infrastructure to support rapidly expanding coffee production in the region.
U.S. Consumers Ditch Brand Loyalty for Personalized Service

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
Pepsi Launches First New Bottle In 16 Years

The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
Post Grape-Nuts Launches New Campaign

Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.
P&G Markets New Gain Scent

Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.
Perry Ellis Expands E-Commerce

Perry Ellis International launches international shipping on all its e-commerce sites, provided by FiftyOne Global Ecommerce.
Liptons Instagram Contest

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.

U.S. Consumers Love Brands that Love Them

Cascades Tissue Revamps Web Site

Walmart China to Open 30 New Stores

Nestle Accelerates Coffee Industry in China

U.S. Consumers Ditch Brand Loyalty for Personalized Service

Pepsi Launches First New Bottle In 16 Years

Post Grape-Nuts Launches New Campaign

P&G Markets New Gain Scent

Perry Ellis Expands E-Commerce

Liptons Instagram Contest