Customer Experience

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.

eBay, Google and Walmart have endorsed a new GS1 US guide that helps businesses improve e-commerce by resolving incorrect and duplicate product information online.

Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.

In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.