Customer Experience

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.

Simply Good pudding and gelatin mixes are made with real ingredients and contain no artificial flavors, dyes or preservatives.

Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways.

Now, 55 percent of consumers turn to Amazon first when searching for products online, according to new study.

Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.

$200 million was awarded in bonus money to more than 900,000 associates across the U.S.

Srinath Srinivasan of Mindtree talks about the wave of personalization in the consumer goods industry and how to go about defining a strategy for it.