Customer Experience

Moving Consumer Purchase Decisions from Product to Customer Experience with Technology
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.
Tapestry Looks To Power Personalized Experiences
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.
AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
Rawlings Picks Up Easton

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.
Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.
New Balance Partners for End-to-End CX Enhancement

New Balance is modernizing its consumer experience capabilities through a new tech partnership.
View From Mars: Why Checkout-Free Tech Is What Consumers Demand

Reimagining merchandising impulse in a world without the cashier
Gap Inc. Names Nancy Green Old Navy President/CEO

Nancy Green, who will also serve on the senior leadership team, was previously president and chief creative officer of the brand and had served as its interim head since March.
Get Ready For a ‘Decade of the Home’

It’s clear consumption is looking very different than it did just months ago. The crisis has brought with it a reckoning for brands of all kinds, challenging industry leaders and startups alike to reach consumers who are mostly at — or close to — home.

Moving Consumer Purchase Decisions from Product to Customer Experience with Technology

Tapestry Looks To Power Personalized Experiences

Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

Rawlings Picks Up Easton

Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook

New Balance Partners for End-to-End CX Enhancement

View From Mars: Why Checkout-Free Tech Is What Consumers Demand

Gap Inc. Names Nancy Green Old Navy President/CEO

Get Ready For a ‘Decade of the Home’