The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.
Two solutions from Bazaarvoice are expected to provide Danskin customers with detailed product information and valuable insight for their active apparel purchases.
Bryan Merryman, COO of Rocky Mountain Chocolate Factory, has been very pleased with the performance of this opportunity, which gained double-digit sales in test stores.
What other CG companies made BusinessWeek's Most Innovative Company list in 2009? Plus, find out what the CEO of the top CG company has to say about innovation.
A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.
