Customer Experience

The new platform is expected to reduce its paper catalog footprint and build its online business.

Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.

Crocs expects to expand its online business globally with sites in the United States, Europe and Asia.

The new application for iPhone and iPod touch provides recipes, food ideas, shopping lists and cooking videos on-the-go.

By Doug Caywood, Director, U.S. Consumer Goods, Microsoft Corporation

The facility is the center of innovation for Microsoft and retailers addressing changing consumer expectations and economic conditions.

The launch of iFood Assistant represents the latest in Kraft's commitment to providing innovative solutions for consumers' busy and increasingly wireless lifestyles.

The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.