Microsoft Opens Retail Experience Center
Showcasing new and emerging technologies that can create connected and differentiated experiences for consumers throughout the retail environment, Microsoft Corp. announces its new Retail Experience Center, which serves as a center of innovation for how Microsoft and the retail industry can address rising consumer expectations and competitive pressures during today's challenging economic conditions.
"With changing consumer demands and slowed spending, increasing shopper loyalty and frequency while managing costs is critical for retailers' success," says Bill Gonzalez, general manager, Worldwide Distribution and Services Sector at Microsoft. "Through the immersive setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation -- one that consistently delivers a differentiated customer experience across multiple channels while empowering employees to make every square foot of retail space as profitable and productive as possible."
Located at Microsoft's headquarters in Redmond, Wash., the Retail Experience Center is a private, 20,000-square-foot facility housing a fully functioning, interactive store environment, from point of service to receiving dock. Representing a blend of Microsoft's merchandising efforts as a consumer goods company and its solution capabilities as a technology provider for the retail industry, the center is part of Microsoft's ongoing investments in exploring how technology-driven innovations can enhance consumers' lives and shopping experiences.
For more information about the Retail Experience Center, click here to read a Vantage Point, written by Doug Caywood, director, U.S. Consumer Goods from Microsoft Corp.
"With changing consumer demands and slowed spending, increasing shopper loyalty and frequency while managing costs is critical for retailers' success," says Bill Gonzalez, general manager, Worldwide Distribution and Services Sector at Microsoft. "Through the immersive setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation -- one that consistently delivers a differentiated customer experience across multiple channels while empowering employees to make every square foot of retail space as profitable and productive as possible."
Located at Microsoft's headquarters in Redmond, Wash., the Retail Experience Center is a private, 20,000-square-foot facility housing a fully functioning, interactive store environment, from point of service to receiving dock. Representing a blend of Microsoft's merchandising efforts as a consumer goods company and its solution capabilities as a technology provider for the retail industry, the center is part of Microsoft's ongoing investments in exploring how technology-driven innovations can enhance consumers' lives and shopping experiences.
For more information about the Retail Experience Center, click here to read a Vantage Point, written by Doug Caywood, director, U.S. Consumer Goods from Microsoft Corp.