Retail

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

Retailers continue to introduce innovation after innovation but where do they get their inspiration? Vend's examination of the industry's most influential ranks the insiders setting the agenda for retail's future. See who made the list, and who you should be following.

Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications.

The new dictate on prices is creating tension with companies that supply the hundreds of thousands of products on Wal-Marts shelves, according to a WSJ article.

More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.