Retail

The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.

Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.

This section is no stranger to prioritizing data, but this year the focus has shifted from a mere buzzword, to a call for a single repository, and the need to ultimately make data actionable. Digital transformation and the Internet of Things are also emerging trends to watch.

Although the experts get a bit more tactical in this section, themes like transparency and data integration stand out, emphasizing the need for collaboration across departments.

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond.

It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.

Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.

Even as the misery of last years Ebola outbreak in West Africa is still fresh in peoples minds, the long-term narrative of Sub-Saharan Africa is one of youth, urbanisation, rising income levels, and optimism. The region is home to some of the fastest-growing economies in the world, and CPG/FMCG companies are taking notice.