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Manufacturer

  • Dove Markets to Men

    Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.
  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
  • Nestle Drives Better Demand

    For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
  • You're Not Done Yet!

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.
  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.
  • New PLM System Unveiled for Personal Care Industry

    The new tool allows corporations to establish best- practice disciplines and nearly eliminate the need to rework products, expediting time-to-market.
  • Pepsi Scores New Ad Touchdown

    With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.
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