Flowers agrees to purchase the Wonder, Nature's Pride, Merita, Home Pride and Butternut bread brands; 20 bakeries and approximately 38 depots for $360 million.
The two companies will also explore the opportunities for a joint diamond polishing venture bringing together the manufacturing and diamond expertise of the two companies.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).