Flowers Foods has integrated more than 100 acquisitions since 1968, and three significant ones in just the last three years Tasty Baking, Lepage Bakeries, and the Sara Lee and Earthgrains brands in California.
Executive chef Roy Choi joins the campaign to share creative SPAM recipes, and the first-ever brand spokescharacter takes over its social media properties.
TOMS will use a platform from GT Nexus to manage multiple distribution channels, including retail customers, online and the companys giving partner program that supports its One for One model.
Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
