Manufacturer

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.

Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.