Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Collaboration: Opening the Lines of CommunicationAcosta embarks on a massive CRM project to bolster partner relationships Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Analyst News -- February 2004 Changing business process to leverage capabilities First Previous 849 850 851 852 853 Next Last
