Manufacturer

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers.

With roots 50-years deep, Murray Feiss Industries is an award-winning, lighting, occasional furniture and decorative accessory company that operates two divisions, each with a totally different business concept.

A new era in Branding
New brand identification fasteners from Avery Dennison Retail Information Services give apparel brands and retailers an innovative new way to communicate and enhance brand identity by displaying highly visible printed brand names, retail names and logos on their products.

Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.

Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.

The No. 2 sports apparel and equipment maker in the world, adidas-Salomon Canada, uses the IBM eServer iSeries platform to gain a competitive edge in its market.

The past year was one of struggle and experimentation in consumer goods companies' use of Radio Frequency Identification (RFID), with lingering standards, product immaturity, cost and return on investment issues clouding the ability to reach Wal-Mart's January 2005 mandate.