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  • Starbucks to Pay $2.7B to Kraft

    The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.
  • Bolthouse Farms Tests New Marketing

    A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.
  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.
  • Why Women Matter in Consumer Goods

    There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.
  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.
  • McCormick Taps Big Data Platform

    Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.
  • Walmart Makes New Manufacturing Commitments

    Building on Walmart's commitment to purchase an additional $50 billion in U.S.-made products over the next 10 years, Walmart U.S. President and CEO Bill Simon and Secretary of Commerce Penny Pritzker announce that three suppliers have made new domestic manufacturing commitments that will create 385 jobs.
  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.
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