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Manufacturer

  • The Future of E-Commerce

    We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us.
  • Meaty Marketing

    Oberto brands reveals its new packaging and branding for its popular premium jerky line.
  • Getting Personal

    Amway introduces a personalized health assessment to eliminate the guess work from supplementation.
  • 2013 Top 100: Food

    Big break ups led to big changes on this Top 20 list of food manufacturers in 2012.
  • Add a Little Sparkle

    Following a limited distribution in the northeast, Sparkling Fruit2O has seen a positive response both from consumers and retailers.
  • Seasons Greetings

    The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.
  • The State of Trade Spend in CPG

    Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.
  • Snyder's-Lance Revamps Web Sites

    The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.
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