Manufacturer

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

Campbell Soup Co., Camden, New Jersey

Ed Carolan has been named senior vice president of the newly formed division known as integrated global services.

UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.