This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.
The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers.
The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.
Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014.
When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.
