Skip to main content

Manufacturer

  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Nestle Delivers Speed to Insights

    Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

  • The Potential of Retail Scorecards

    The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly.

  • Summer Infant Makes Two Executive Appointments

    William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development.

  • Pinnacle Foods to Acquire Garden Protein International

    Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace.

  • King's Hawaiian Boosts Market Presence

    The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf.
X
This ad will auto-close in 10 seconds