Reinvention of Category Management Requires More Robust Product Content
As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.
Virtual reality is undeniably one of the technologies on the cusp of widespread adoption in CPG; and a not-even-close-to-new process, space management, has enjoyed a mass revival as data, analytics and automation get applied in a whirl of store-level assortments.
No matter where an organization is on the category management maturity curve, one thing is certain: To compete today, and tomorrow, a strong foundation of product images and information is required.
Amplified Product Content Not Just an E-Commerce Initiative
While shoppers clamor for more product images and information online to guide their purchase journeys, the quest for more/better/accurate product images and data is just as fervent for category management.
The need to visualize products, sets and stores is critical; and manufacturers and retailers are relying on product content to support everything from virtual retail environments to planograms to analytical shopper research.
The software platforms across category management and market research are of course diverse, requiring product content in increasing quantities and complexities. The days are gone when three views of a product at 72 dpi can suffice for all category management needs; and manufacturers and retailers are seeking out more product views, at higher resolutions, in specific file formats just to keep pace with category management trends.
Gladson Responds with Enhanced Product Content Database
Gladson (www.gladson.com), the leading provider of digital product content and related services for the consumer packaged goods (CPG) industry, launched an enhanced version of its industry-leading Space Management Database to meet customers’ needs for more robust product content.
Gladson’s enhanced Space Management Database offers up to six merchandisable views of each product. High- and low-resolution versions of each image are available, provided in the file formats most conducive to the content’s end use. Gladson’s Space Management Database users receive up to 30 attributes for each product, including weights and dimensions, identifiers such as GTIN/UPC, and descriptors including item name, brand and manufacturer, at the category level.
“Gladson is proud to offer expanded product views in the right formats and resolutions to power our customers’ platforms and strategies for space planning, market research, virtual merchandising, assortment planning and more,” said Susan Sentell, Gladson president and CEO. “Category management is undergoing a profound reinvention in which manufacturers and retailers are pulling out all the stops to deliver an exceptional experience to the shopper. Gladson will be in the trenches with our customers, providing the content and services they need to better understand and engage consumers.”
In addition to Gladson’s enhanced Space Management Database, the company offers an E-Commerce Database that includes Web-ready images and comprehensive product information for 500,000 CPG items. Gladson’s Web-ready content offers a complete digital representation of each product, including product images that are sized, edited and formatted for easy deployment into websites, e-commerce platforms and mobile applications. Gladson’s E-Commerce Database also includes up to 230 attributes for each product, such as nutrition facts, ingredients, allergens and marketing claims.
Virtual reality is undeniably one of the technologies on the cusp of widespread adoption in CPG; and a not-even-close-to-new process, space management, has enjoyed a mass revival as data, analytics and automation get applied in a whirl of store-level assortments.
No matter where an organization is on the category management maturity curve, one thing is certain: To compete today, and tomorrow, a strong foundation of product images and information is required.
Amplified Product Content Not Just an E-Commerce Initiative
While shoppers clamor for more product images and information online to guide their purchase journeys, the quest for more/better/accurate product images and data is just as fervent for category management.
The need to visualize products, sets and stores is critical; and manufacturers and retailers are relying on product content to support everything from virtual retail environments to planograms to analytical shopper research.
The software platforms across category management and market research are of course diverse, requiring product content in increasing quantities and complexities. The days are gone when three views of a product at 72 dpi can suffice for all category management needs; and manufacturers and retailers are seeking out more product views, at higher resolutions, in specific file formats just to keep pace with category management trends.
Gladson Responds with Enhanced Product Content Database
Gladson (www.gladson.com), the leading provider of digital product content and related services for the consumer packaged goods (CPG) industry, launched an enhanced version of its industry-leading Space Management Database to meet customers’ needs for more robust product content.
Gladson’s enhanced Space Management Database offers up to six merchandisable views of each product. High- and low-resolution versions of each image are available, provided in the file formats most conducive to the content’s end use. Gladson’s Space Management Database users receive up to 30 attributes for each product, including weights and dimensions, identifiers such as GTIN/UPC, and descriptors including item name, brand and manufacturer, at the category level.
“Gladson is proud to offer expanded product views in the right formats and resolutions to power our customers’ platforms and strategies for space planning, market research, virtual merchandising, assortment planning and more,” said Susan Sentell, Gladson president and CEO. “Category management is undergoing a profound reinvention in which manufacturers and retailers are pulling out all the stops to deliver an exceptional experience to the shopper. Gladson will be in the trenches with our customers, providing the content and services they need to better understand and engage consumers.”
In addition to Gladson’s enhanced Space Management Database, the company offers an E-Commerce Database that includes Web-ready images and comprehensive product information for 500,000 CPG items. Gladson’s Web-ready content offers a complete digital representation of each product, including product images that are sized, edited and formatted for easy deployment into websites, e-commerce platforms and mobile applications. Gladson’s E-Commerce Database also includes up to 230 attributes for each product, such as nutrition facts, ingredients, allergens and marketing claims.