The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.
Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.