The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.
In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Mondelez International will acquire a significant majority interest in high-protein bar brand Grenade as the company continues to move into healthier snack categories.
As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.