Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup.
In the closing keynote at the Consumer Goods Sales and Marketing Summit, a panel of engagement experts from small and medium-sized businesses will shine the light on how they’re embedding consumer obsession throughout their entire organization.
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
Accenture has agreed to acquire End-to-End Analytics, a boutique analytics and data science consultancy based in Palo Alto, CA, with additional offices in Brazil.
As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.
