After innovating its peanut butter packaging into a squeeze-tube container, J.M. Smucker is bringing the same design to its line of Natural Peanut Butter Spread.
Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.
Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.
