Supply chain management controls two strands: the central warehouse and the rest of the supply chain — specifically in Asia and the U.S. For example, there are direct deliveries from Asia to a warehouse in the U.S. or to major US retailers. In Asia, retailers or importers are also supplied directly by Asian suppliers.
Wolf no longer even likes to think about how supply chain partners were previously managed, especially during COVID-19. Dozens of emails, Excel lists and phone calls made the daily logistics routine opaque.
"We had individual data silos and there was a lack of transparency in the chain," emphasizes Wolf. "Today, we have full transparency over the inbound supply chain and current data. This allows delivery delays, especially in these times, to be communicated transparently to all partners."
As soon as Odlo reports orders from the ERP system via OSCA to its own factory or the factories of its suppliers, all communication runs via the SCM platform. From order confirmation and delivery planning to transport bookings and inquiries, all activities from the suppliers, the company's own factory and the nominated carriers are entered into the platform and confirmed by Odlo.
Costs, volumes, lead times, transport times, carton packing lists and delivery dates all can be monitored. To this end, logistics service providers feed in transport notifications and tracking data via EDI. Dashboards reflect the respective status. If, for example, delivery data changes or delays are imminent, all partners in the value chain are automatically informed.
Odlo suppliers particularly appreciate one function: printing carton labels from OSCA. The packages, which arrive at Odlo's incoming goods department in three different sizes, are scanned there without documents. The employees do not even accept boxes without labels. For Odlo, too, the end-to-end system and the link between OSCA and the ERP system has many advantages — like in seasonal planning and planning at goods receipt. The consumers also know when their goods will be available.
The technical connection of OSCA at Odlo happened quickly. According to Wolf, it took some time until all employees adhered to the new rules for data entry in OSCA after the training. "Data maintenance is simply important. Shipment delays or delivery date confirmations have to be entered," Wolf emphasizes.
Odlo tapped into OSCA SCM and a new central warehouse many years ago, and the brand is still the European market leader in the base layer segment today.