Manufacturer

The food brand’s leadership expansion is focused on top-line growth that is purpose-driven and consumer centric.

Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.

The BWX Limited-owned brand is marrying AR, AI and QR codes to bring virtual services into Whole Foods.

The combined solutions are expected to increase profitability for retailers by incorporating weather analytics.

The OTC pharma brand joins Diageo, Unilever and PepsiCo, to explore paper bottling for its portfolio including Centrum, Sensodyne and paradontax.

The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.