Toy manufacturer and entertainment company Mattel is looking to elevate its strategic planning, naming Ken Wee as its executive vice president and chief strategy officer.
Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.
Toy and game company Hasbro has its eyes set on digital and supply chain transformation, setting in place a trio of leaders that will help optimize efforts and drive progress.
Mattel has named former Ahold Delhaize exec, Christopher Farrell its newest executive vice president and chief strategy officer, effective immediately.
In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.
With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.
In an era in which most companies are betting big on digital experiences, in-person interactions continue to hold space. For example, toy brand Melissa & Doug is opening its first-ever physical retail store.
