Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.
An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.