In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.
A number of companies are showing their gratitude toward their front-line employees during the coronavirus health crisis in the form of raised wages and bonuses.
The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.
The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
