Beverages

Beam Suntory has appointed Hernán Tabah as its SVP and chief digital and technology officer.

The spirits and wines company has appointed its new CMO. Get the details.

Bacardi has announced its purchase of Ilegal Mezcal, enhancing its brand presence within the rapidly growing super-premium Mezcal category.

Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes.

The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model.

The food giant is set to acquire Hostess Brands, a maker of sweet snacks including Twinkies, Ding Dongs, and Ho Hos.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.