Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces.
Digitization and sustainability: two sides of the same coin. But how can brands balance the two? Mars, Inc., has seemingly figured out how to meld the two together as part of its change management journey.
Molson Coors is evolving from an alcohol beverage company to a beverage company, and this has meant transforming its business, its technology, and its ways of working.
Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
