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Beverages

  • Nestle and Jamba Juice Enter Ready-to-Drink Alliance

    Nestle USA and Jamba Juice announce an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.
  • Kraft and Starbucks Build Single-Serve Coffee Category

    TASSIMO, the hot beverage system owned by Kraft Foods Inc., has added four Starbucks coffee varieties to its single-serve convenience collection.
  • Smart Balance and Others Advance TPM Programs

    Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods, along with Alacer Corporation, a world leader in Vitamin C Technology; Kettle Foods, the maker of all natural, hand-cooked Kettle brand potato chips; and Quaker Maid Meats, a provider of frozen sandwich steaks and other frozen meat products, have set plans in motion to enhance their trade promotion management strategies this month.
  • Outlook Good For Anheuser-Busch

    Anheuser-Busch's management reviewed the company's strategies and reaffirmed expectation for earnings per share growth to exceed its 7 percent to 10 percent longterm objective for the full year of 2007.
  • Coke Gives Back

    This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.
  • Consumer Goods Fall Conference

    The ninth annual Consumer Goods Fall Conference brought more than 180 consumer goods business and IT executives to The Ritz-Carlton in Orlando, Fla., on October 21-24.
  • Customer Management Award

    Johnson & Johnson revitalizes trade promotion processes
  • Constellation Fills New Global Production and Supply Position

    Constellation Brands Inc., an international producer and marketer of beverage alcohol, announces the creation of a senior vice president, chief production and supply officer position with global responsibilities.
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