Beverages

Beam Global Spirits & Wine Inc. announces that Bill Newlands, former president of Beam Wine Estates, will rejoin the company to serve in a newly created role as senior vice president, U.S. Commercial Development

The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility.

More than 110 years after the ice cream float was first invented, Cadbury Schweppes Americas Beverages will introduce A&W and Sunkist Floats, which aim to recreate all the rich creamy frothiness of a real ice cream float -- only in a bottle.

Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming.

James E. Harris will be joining Coca-Cola Bottling Co. Consolidated as senior vice president, chief financial officer, effective January 25, 2008.

It's almost official: SABMiller plc and Molson Coors Brewing Company signed the definitive transaction agreement for the combination of the U.S. and Puerto Rico operations of their respective subsidiaries, Miller and Coors, into MillerCoors LLC.

Nagel Beverage significantly reduced costs and improved operations using a suite of direct store delivery (DSD) solutions from HighJump Software, a 3M company.

Tis' the season to strengthen marketing and promotional strategies: Both The Wm. Wrigley Jr. Co. and Kimberly-Clark Corporation inked new partnership deals this week to enhance marketing and promotional efforts for their consumer brands.