Beverages

The Gatorade Company, a division of PepsiCo, and Tiger Woods are collaborating to develop Tiger-inspired sports performance beverages for athletes at all levels.

As part of its commitment to corporate social responsibility, Sara Lee Corporation, the producer of coffee flagship brands such as Douwe Egberts, Merrild, Maison du Cafe and Marcilla, is doubling its worldwide procurement of sustainable coffee.

SABMiller plc and Molson Coors Brewing Company intend to combine the U.S. and Puerto Rico operations of their respective subsidiaries, Miller and Coors, in a joint venture to create a stronger, brand-led U.S. brewer with the scale, resources and distribution platform to compete more effectively in the increasingly competitive U.S. marketplace.

Kraft Foods Inc. agrees to sell its Fruit2O water and Veryfine juice brands and related assets to Sunny Delight Beverages Co.

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.

It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.

Irene Rosenfeld, chairman and CEO of Kraft Foods Inc., recently highlighted the solid progress the company has made during the first six months of executing its long-term growth strategy.

1SYNC announces the availability of a new 1SYNC Data Pool Solution to support the recently approved Global Data Synchronization Network (GDSN) price synchronization standard.