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Beverages

  • We Love a Good Story

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • PepsiCo Simulates Market Conditions

    PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.

  • Unilever Hits Zero-Waste at 26 More Facilities

    The announcement comes shortly after the company's largest competitor, The Procter & Gamble Company, made headlines when it reported that 45 of its facilities have now achieved zero manufacturing waste to landfill.

  • Mondelez Launched 7 Mobile Pilots in 90 Days

    In a second phase of the Mobile Futures program, Mondelez will go beyond launching pilots to create entirely new mobile ventures.

  • Coca-Cola Details Stronger U.S. Business Model

    A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.

  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

  • A-B InBev, DOJ Near Agreement Over Modelo Deal

    The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.

  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

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