Beverages

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.

The brands collaborate on the KitchenAid Soda Maker "Powered by SodaStream".

David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.

Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.

Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time.

Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio.

The new facility, which will employ approximately 180 people, will serve as a national production and distribution center for Muller yogurt, which launched in select regional markets in 2012.

The combination is a natural next step given the successful long-term partnership between AB InBev and Grupo Modelo, which started more than 20 years ago.