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Beverages

  • SVEDKA Vodka Launches Bold Campaign

    The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

  • Kraft Brands Enhance Digital Presence

    Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.

  • TalkingRain Expands Product Line

    Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

  • ConAgra Names President, Consumer Foods

    The appointment was made following the resignation of Andr Hawaux, who has been president of Consumer Foods since 2009.

  • Dean Foods to Spin Off WhiteWave Foods

    Additionally, the Dean Foods Board of Directors accepted the resignations of Chairman Gregg Engles and three additional directors.

  • Coca-Cola Names Global Design Leader

    The brand veteran is the co-founder of Attik, a design agency that led Cokes massive redesign in 2006.

  • Unilever Credits Sales Growth to Sustainability

    CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.

  • The Biggest CPG Brand Hits of 2012

    Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.
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