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  • Campbell Hires Former Pepsi R&D Exec

    The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.

  • Mondelez Takes Mobile Pilot Program to Brazil

    After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

  • The New Rules of Consumer Engagement

    A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.

  • KitchenAid Enters New Category with SodaStream

    The brands collaborate on the KitchenAid Soda Maker "Powered by SodaStream".

  • Marley Coffee Engages Brand Strategy Group

    David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.

  • Reckitt Benckiser Unveils 2012 Water Impact

    Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.

  • 14 New Products Achieve Breakthrough Status

    Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time.

  • Target Launches Organic Store Brand

    Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio.
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