Beverages

After an initial success with a few hundred stations in 2011, Costa Express hatched ambitious plans to grow to 3,000 locations in less than five years and expand into new countries.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.

The new specialty yogurt products starting with a ready-to-eat Greek yogurt parfait will debut in U.S. Starbucks stores and grocery channels followed by additional regions around the world.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

As we enter the second half of the year, the editors of CGT revisited the headiness that you read most. What do they tell us? You love a good list, especially if it predicts consumer trends OR ranks competitive products. Let us know what you think of these articles in retrospect. Did market predictions made ring true? Do the leading products still lead? Did key consumer trends take off or taper off? And what do you expect in the second half of 2013?

Company CEO Ken Powell, shares the innovation-fueled plans for growth including more than 200 new items being introduced worldwide in the first half of the year alone.

The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.