Beverages

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

The Mr. Coffee Smart Coffeemaker features WeMo connectivity built-in and enables consumers to brew, schedule and monitor the device from anywhere using a smartphone or tablet with the WeMo app.

The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010.

A new tool is expected to deliver real-time analytics about its workforce of more than 174,000 people in 90 countries.

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.