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Beverages

  • Latino Shoppers Mirror Habits of American Consumers

    Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment
  • Keurig Shares Soar After Kraft Announcement

    According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.
  • Sam's Club Calls on Small Businesses for New Products

    Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.
  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.
  • Southern Wine & Spirits Outsources Fleet Maintenance

    Ryder will provide a combination of Comprehensive Maintenance and Preventive Maintenance services for Southerns fleet of 2,200 tractors, trucks and trailers.
  • ConAgra Searches for Next CEO

    Current CEO Gary M. Rodkin has informed the ConAgra Foods Board of Directors of his intention to retire at the end of the companys fiscal year in May 2015.
  • Peet's Acquires Mighty Leaf Tea

    The addition of Mighty Leaf Tea marks another important step in Peet's growth. Peet's began its biggest U.S. retail coffee shop expansion ever last year, which will add nearly 60 stores by the end of this year.
  • Coca-Cola Invests Additional $5B in Africa

    The investment, to be made over the next six years, increases its total announced investment in Africa to $17 billion from 2010 to 2020.
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